The massively popular country-pop music star Taylor Swift made headlines last year after she made a viral Instagram post on National Voter Registration Day urging her American fans to register as voters, linking to the Vote.org website to encourage action. According to the NPR, within the first hour of Swift's post, Vote.org reported a 1,226% increase in traffic on its website. As much of Swift's audience is younger, statistics show that her message was especially impactful on this demographic. CBS News reported voter registration among 18-year-olds was up 115% compared to last year. Overall, Vote.org saw over 35,000 new registrations come through that day alone. This large spike in participation caught the attention of Andrea Hailey, CEO of Vote.org, who commended Swift for "amplifying voter voices" via the X platform.
While it is unknown how many of these newly registered voters were among Taylor Swift's 272 million followers, the Instagram post's attention revealed how much influence artists like her have on their massive audiences. Most recently, many
media outlets have been eager to learn whether Taylor Swift will endorse Vice President Kamala Harris in this upcoming presidential election since Swift has repeatedly shown how persuasive her words are for bringing about action. It is very possible that Swift will come out to publicly endorse Harris for the presidency because of her
past support of the Biden-Harris ticket in the 2020 election and her previous
criticisms of former President Donald J. Trump. Given how close the election results are expected to be this upcoming election season, celebrity endorsements from those like Swift may be a key factor in deciding who the next president of the United States might be.
References:
https://www.cbsnews.com/news/taylor-swift-encourages-voter-registration/
https://www.npr.org/2023/09/22/1201183160/taylor-swift-instagram-voter-registration
https://www.teenvogue.com/story/do-taylor-swifts-politics-matter-2024-election
https://nymag.com/intelligencer/article/taylor-swift-endorse-kamala-harris.html
I love how you structure all you posts first and foremost!! And I completely agree with you in that Taylor Swift is incredibly influential and her simply speaking out i support of a person/cause can lead to positive outcomes for them. I know recently many people are upset with her in regards with the ongoing conflict in Gaza as she has yet to speak out on it and people often rebuttal with the fact that she "shouldn't have to speak on it if she doesn't want too" but her previous statements on getting registered to vote and other political matters are an example of the power she holds in regards to politics. If she speaks out on something her fans will follow.
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